Megan Haynes

Another day, another round of insights on trust.

As part of its annual Canadian Shopper Study, BrandSpark polled 65,000 Canadians to determine which brands they trust most and why. Seventy percent of Canadians said trust was an important qualifier when deciding to make a purchase or not.

The study found that 62% of Canadians considered customer care and quick response to product issues as key to increasing trust in a brand, while 43% said price and promotion were important in driving trust. Positive social action (such as support of a charity) helped boost trust in a company for 64% of Canadians.

Read more: http://strategyonline.ca/2015/02/10/what-builds-trust-report/#ixzz3RMr6M2wd